I’m Mugahed — a Creative Marketing Manager at Qatar Airways, where I lead brand and content strategy for Qatar Duty Free. It’s a fast-paced, high-visibility role where I get to shape how people experience one of the most vibrant retail spaces in the world.

With over 10 years in the industry, I’ve worked on everything from full-scale brand launches to on-the-ground activations, always finding the sweet spot between creativity and results. My experience spans luxury, fashion, F&B, and digital — and I love the challenge of turning ideas into something people actually feel.

I’ve had the chance to work with amazing brands like Chanel, Fendi, and Boss, collaborating with agencies and internal teams to bring big ideas to life.

Whether it’s directing a shoot or building a campaign from scratch, I’m all about creating work that feels sharp, intentional, and worth remembering.